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prof. Antonios Stamatogiannakis

prof. Antonios Stamatogiannakis

Antonios' research is primarily interested in uncovering the psychological processes associated with two fundamental types of quests: The quest for something better (i.e., attainment goals), versus the quest for maintaining something already acquired (i.e., maintenance goals). His research addresses questions such as “What do people think about when they pursue the two types of goals?”, “Which one do they consider as more difficult?”, “For which one do they try harder?”, From an applied perspective, Antonis’ research aims at improving both firm performance and consumer satisfaction in business sectors in which consumer goals are focal (e.g., dieting, exercising, saving, charitable giving, etc.). In a secondary stream of research, Antonis investigates how visual aesthetic preference for a product is affected by the interplay between product design properties, chronic consumer characteristics, and contextual influences.

He has presented his work at numerous international conferences, including the Association for Consumer Research, Society for Consumer Psychology, and the European Marketing Association (EMAC) conferences. As an IE faculty, Antonis has received funding from the European Union for conducting both research and business training activities. At IE, Antonis is teaching Consumer Behavior & Market Research, and Marketing Principles at the Master’s as well as at the PhD level.

Academic Background

PhD in Management (Marketing), INSEAD, France
MSc in Management, INSEAD, France
MSc in Marketing and Communication, Athens University of Economics and Business, Greece
BA in Business Administration, Athens University of Economics and Business, Greece


Our address

Warsaw University of Technology Business School
Koszykowa 79, 02-008 Warsaw
MBA Office:
tel. +48 22 234 70 89

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