Platform where business meets with design,
for open-minded, creative and innovative people
GRAŻYNA REMBIELAK
Head of the programme
„Total Design Management is an innovative programme run by WUT Business School and the Institute of Industrial Design, that connects two worlds: of design and business. The programme aims at providing the students with business and design knowledge indispensable in today’s global economy. All thematic fields shall be presented by outstanding professionals who will help the students understand the complexity of issues and achieve success. Please read the course information and feel invited to taking up the study!”
About the programme
Total Design Management is a one year postgraduate programme organized in a weekend mode for creative and talented people who are open to new ideas. The programme is a platform for meeting business and design. Its idea developed from the awareness that the key to success in the market is understanding a customer and designing products, which would not only satisfy their needs, but also enrapture with their form. To achieve this objective one has to aim at an effective cooperation between a designer and a business person. Drawing on the philosophy of Design Thinking the programme is meant to teach a clever use of imagination in various disciplines and transform ideas into projects which are likely to make a market success.
The course is addressed for two groups that require a tailored programme:
- Design – designers, architects, design studio representatives, programmers, graphic designers.
- Business – any business people dealing with brand design and management, executives, managers, small and medium sized enterprise owners, as well as self-employed entrepreneurs.
What makes us unique
- Market practitioners – experienced managers and renowned industrial designers as lecturers and coaches
- Separate paths of some of the course classes: for designers and for managers – we provide a possibility to participate in both
- Interactive character of all classes
- Workshops in development and implementation of a new product, combining both design and business aspects
- Acquiring competence of a design manager while working in an interdisciplinary team doing a real-life project in a selected Polish company
- Access to the data bases of the Institute of Industrial Design and Warsaw University of Technology.
