„For years the Institute of Industrial Design has been monitoring the readiness of the Polish market to apply design, at the same time studying the educational demands of entrepreneurs and designers concerning design management. I am absolutely positive that our cooperation with Business School over Total Design Management Programme is the most adequate response to a growing need for professionalisation of design management and building up recognisability of Polish brands on international markets through the use of design.”
„Total Design Management is an innovative programme run by WUT Business School and the Institute of Industrial Design, that connects two worlds: of design and business. The programme aims at providing the students with business and design knowledge indispensable in today’s global economy. All thematic fields shall be presented by outstanding professionals who will help the students understand the complexity of issues and achieve success. Please read the course information and feel invited to taking up the study!”
Total Design Management is a one year postgraduate programme organized in a weekend mode for creative and talented people who are open to new ideas. The programme is a platform for meeting business and design. Its idea developed from the awareness that the key to success in the market isunderstanding a customer and designing products, which would not only satisfy their needs, but also enrapture with their form. To achieve this objective one has to aim at an effective cooperation between a designer and a business person. Drawing on the philosophy of Design Thinking the programme is meant to teach a clever use of imagination in various disciplines and transform ideas into projects which are likely to make a market success.
The course is addressed for two groups that require a tailored programme:
Warsaw University of Technology Business School
Koszykowa 79, 02-008 Warsaw
tel. +48 22 234 70 89