Total Design Management

One year postgraduate programme organized in a weekend mode for creative and talented people who are open to new ideas. The programme is a platform for meeting business and design. Its idea developed from the awareness that the key to success in the market is understanding a customer and designing products, which would not only satisfy their needs, but also enrapture with their form. To achieve this objective one has to aim at an effective cooperation between a designer and a business person. Drawing on the philosophy of Design Thinking the programme is meant to teach a clever use of imagination in various disciplines and transform ideas into projects which are likely to make a market success.

The programme is dedicated to people with a creative and innovative approach to life, who want to broaden their horizons by acquiring designer competences. The course is addressed for two groups that require a tailored programme:

• Design – designers, architects, design studio representatives, programmers, graphic designers.

• Business – any business people dealing with brand design and management, executives, managers, small and medium sized enterprise owners, as well as self-employed entrepreneurs.