Programme blocs
Personal Development Programme, Economics, Accounting, Organization and Human Resources Management, Finance,
Operations Management, Management Control and Information Systems, Marketing,
Strategy and International Management, Legal Aspects of Business Activity and
Business Project
| Subject |
Number of hours |
Semester1 Personal Development Programme
|
92
|
| Economics |
105
|
| Accounting |
90
|
| Marketing | 90
|
| Organization and Human Resources Management |
90
|
Semester2
|
|
| Finance |
135
|
Strategy
|
90
|
| Operations Management |
80
|
| Management Control and Information Systems |
80
|
| Legal Aspects of Business Activity |
18
|
Consultancy Project with Cass BS Business Project |
30 100 |
|
|
| Total |
1000
|
BLOCK 1
Personal Development Programme
Development
of soft skills necessary for conducting effective business operations
is strongly practiced throughout the programme.
Our Personal Development Programme is divided into three parts:
-
“Open Yourself”, including WUT BS Code of Conduct, Team Building, Time
Management, Presentations in Business English, Public Speaking,
Negotiation Training, Savoir-vivre / Business Etiquette; Research
Methodology; Web tools
- “Discover Yourself”, where you will be able to get objective information on your strengths and areas for development
-
“Define Your Future Challenges”, where you will get the opportunity to
define your future career objectives. The module is based on individual
sessions with programme participants where they get psychological
definition of career paths suitable for certain personality types.
BLOCK 2
EconomicsThe
course is divided into three sections, the first one dealing with the
analysis of the firm in the market environment, the second with the
macroeconomic environment and the third with the international
environment. Through their involvement in the school, the course
teachers have developed their teaching material in the light of Polish
experience.
BLOCK 3
AccountingOften
referred to as "the language of business", accounting is a
registration, measurement and communication discipline. The course
concentrates on two areas of accounting: financial accounting and
managerial (cost) accounting.
BLOCK 4
FinanceThe
course is an introduction to financial decision-making. The first part
of the course is concerned mainly with making decisions on what assets
to buy, and the second part is concerned with the ways to pay for the
assets. Other subjects include equity portfolio management, mergers and
acquisitions, international financial management, and financial
institutions.
BLOCK 5
MarketingThe
course is designed to give an introduction to strategic marketing
covering the identification and definition of the market space in which
competition takes place, selection and change of competitive actions
over time, and adjustment of competitive action from segment to
segment. Weight will be given to the evaluation and design of
managerial processes in marketing concerned with diagnosing, planning
and implementing change ahead of competition, as well as methods for
forecasting patterns of reaction of the market-place and within the
marketing organization.
BLOCK 6
Organization and Human Resources ManagementIn
the course are presented and discussed models that help in designing
formal structures and relevant management systems as well as help in
choosing the appropriate basis and degree of differentiation and the
appropriate mechanism of integration within the corporate culture.
Issues such as human motivation, individual and group behaviour and
negotiation will also be covered.
The new element of the HRM block is „Leadership” module presenting the elements of leadership psychology.BLOCK 7
Strategy and International ManagementExamining
strategies through environment and industry analyses, the course builds
on the concepts of value chains and business systems and explores
potential generic strategies such as cost leadership and
differentiation. At the corporate level the problems under review are:
Does a company have to concentrate on one industry or manage a
portfolio of diverse businesses? Should it operate regionally,
nationally or internationally? Does it have to develop its activities
alone or enter a strategic alliance?
The new element of the Strategy
block is „Innovative Business Models” module presenting innovative
perspectives for business development.BLOCK 8
Operations ManagementThe
objectives of this course are to enable the student to understand how
operations management contńbutes to the way a firm competes in the
market place and achieves commercial results. Business operations are
understood as the levels of activity connecting daily operations to
business investments. Topics treated in the course are: production and
project management, logistics, quality assurance and the economics of
variety.
BLOCK 9
Management Control and Information SystemsThe
topics covered in this course are: cybernetic view of control systems,
management control (from the functional and the value chain
perspective), improvement of management control through information
systems examining corporate and divisional reporting systems, changes
in planning and forecasting systems, and the ability to perform ad hock
analysis, as well as the significance of managerial behaviour in the
design of management control systems.
BLOCK 10
Legal Aspects of Business ActivityThe
subject encompasses the most important, i.e. from the point of view of
the functioning of a market company, basic legal aspects. Special
attention is placed to issues connected with contracts and the
companies law. The specific features of the Polish law and of the law
of the European Union is considered as well.
BLOCK 11
Business ProjectFinal
projects function as an expertise solving a manager's problem in a
chosen company. They are conducted in groups of a few people. The
choice of the subject and the company belong to the students. Upon some
consultations with the project mentor, professor Alastair Nicholson and
the drawing-up of the project, it is officially defended, which forms
an opportunity to present a method of solving the problem and to
discuss that with council members.
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